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What are you searching for?
Below is a list of the top 10 most viewed news items on our site for the week ending on October 18, 2025.
October 20, 2025
By: Rachel Klemovitch
Assistant Editor
Here’s your weekly recap—the most viewed news stories on our site for the week ending on October 18, 2025.
E.l.f. Cosmetics launched a limited-edition Mega Power Grip Primer. A supersized version of the original viral sensation, Power Grip Primer, that’s a staggering 50 times larger than the original. This mega beauty innovation is exclusively available during e.l.f.’s first-ever “Prime-r Day” on TikTok Shop.
L’Oreal and Lancome introduced a new at-home skincare device inspired by professional micro-needling. The Nano-Resurfacer | 400 Booster is an at-home device developed to boost cosmetic penetration into the stratum corneum and amplify the product’s performance. It has also been clinically tested for efficacy in partnership with Nanomed.
Time revealed its Best Inventions Hall of Fame 2025, including Fenty Beauty’s Pro Filt’r Soft Matte Longwear Foundation as one of the most impactful innovations of our time. With 40 shades and a formula that includes a skin-loving soft-matte finish, Fenty Beauty Pro Filt’r Soft Matte Longwear ignited a global movement surrounding beauty standards.
Wonderskin recently introduced a serum-foundation hybrid that delivers next-level performance and advanced skincare benefits. It is a breathable formula that comes in 20 versatile shades across warm, cool, and neutral undertones.
Kayali unveiled its first-ever dedicated website— a dynamic digital home designed to bring its global community closer to the brand than ever before. The website features the full Kayali fragrance collection, a Fragrance Finder, and the exclusive return of Musk | 12.
Read the full list below.
1. Ranking the Top 20 Cosmetic Companies
2. Top 15 Fragrances in the World in 2024
3. Top 10 Haircare Brands in 2024
4. E.l.f. Cosmetics Launches Limited Mega Power Grip Primer
5. L’Oreal Launches Lancome ‘Micro-Needling’ Device
6. Traackr’s Top Performing Beauty Brands
7. Time Names Fenty Beauty Foundation on Its Best Innovations
8. Beauty Packaging Design Trends for 2025 and Beyond
9. Wonderskin Debuts Hyper-Bond Serum Foundation
10. Kayali Launches Its First Dedicated Website
Thanks for reading our Breaking News.
We’ll have a new list for you next Monday.
Have a great week!
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